Why Most People Won't Make a Dime Selling Audio Products
When first starting out with a new client trust needs to be built and the relationship developed. One of the unique things about being a Virtual Assistant (VA) is the type of relationship we do develop with our clients and the virtual nature of them. This can create certain challenges and so let's explore some of the strategies and tools you can use to create close, lasting relationships with your clients.
One of the first things you should do to develop a client relationship is set up regular meetings with your client. Weekly, or biweekly at the most, is ideal. Use these sessions to get to know the client, their communication style, their energy level, their expectations, their standards etc. Ask questions to clarify anything you are not sure about and listen very carefully to what is, and is not being, said.
Be sure to establish any ground rules and boundaries you require of the client. Let them know what you expect from them. Remember you are a business owner and not an employee and you have the option about who you choose to work with and to support you in finding ideal clients.
Open and honest communication is critical right from the start. If your gut, instincts or intuition is telling you something is off, address it. If you have an idea or suggestion voice it.
Due to the wide variety of the nature of client's businesses we are presented with continuous learning opportunities. Your client may have some concerns about paying for you to learn. Reassure them that you will not charge for learning curves that will benefit you professionally. Take these opportunities to develop your skills and expand the knowledge base you are able to offer clients. Do not let the almighty dollar rule your client relationships.
Schedule regular debriefs with your clients. Debriefs are a useful tool to use with new clients that will allow you to discover what's working, what's not working and what opportunities are available to expand and develop your client relationship. Using this tool communicates to the client you value them and are focused on creating a successful partnership.
If your client is open to it, schedule strategic planning sessions with your client that can be separate or incorporated with the debrief. Find out what your client's current focus is in their business. What actions need to be taken to support reaching their goals? Map out monthly initiatives required to get there.
Keep track of these initiatives and review the results with the client. This will support both of you in identifying changes in directions required to reach goals. This will bring tremendous value to your client relationships.
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